Friday, June 18, 2010

She's So High Above Me

This is a logo design I touched-up in 2009 that an aviator friend of mine designed for his airplane transport services company in my hometown.  He knew I did some art stuff and thought to check out my portfolio, and then thought I could help him out.  He said he liked it, so I hope he was able to use it as he hoped.  (Of course, if he's reading this and would like any adjustments like the ones I've put up on this blog, then just let me know.)

Logo against green matte to bring out the contrasting details.  Minus the matte background, this is the logo delivered.
This is the original design concept submitted to me.  For no graphic design experience, its a pretty decent concept.  I wanted to maintain the original vision but just give everything those tweaks and adjustments to empower it.  Especially the "A" in Aerial.  It needed that The Jetsons/Airlines feel to it.  Typeface fonts were not used, everything was traced and created with Pen tool.

I thought an easy, clean and sharp illustration would serve best for printing purposes on various materials.  Also, the image can be scaled up indefinitely without any loss of information, keeping its sleek edges. 
The submitted photo to work from.  I over-traced with pen tool in Photoshop until I needed to make manual adjustments and decisions.

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